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We were asked by facebook to produce 2 'micro-docs' in India that document the Blood Donation Feature to help drive more people to register as donors and donate blood as part of their World Blood Donataion Day campaign. We travelled India and met with two individuals in New Dehli and Hyderabad that have successfully used the feature to find blood for their friends and families.
The videos were viewed over 4 million times and shared by 8K users over the campaign.
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