Wildlife crime is now as lucrative as trafficking in drugs, arms and human beings. And with a rhino horn fetching up to half a million US dollars on the black market, these animals are increasingly at risk.
But an innovative project in South Africa is sabotaging the poacher's bounty. The Rhino Rescue Project is a specialist team of conservationists who are combatting the hunter’s sophisticated techniques with a special pink dye.
The liquid is infused into the rhino’s horn while the animal is sedated. The process is completely harmless to the rhino but could be fatal to any human who ingests the horn for medicinal use.
Staining the horn pink also ruins it for any ornamental purpose making it valueless to potential poachers.
'earthrise' is an award-winning series exploring solutions to the environmental challenges we face today.
The programme takes an upbeat look at ecological, scientific, technological and design projects all around the world, from a group of Dutch architects who design stunning buildings made from waste materials, to an ingenious project that has dramatically cut rhino poaching on a South African game reserve.